Writing an Exhibition Stand Brief

One of our experienced project managers will be with you from brief to completion. We enjoy operating as a genuine extension of our client’s team, fostering relationships that make it seem like we are part of their internal team rather than an external agency. We engage in thorough discussions about your project brief to ensure we align with your vision effectively. Here are some pointers on writing an exhibition stand brief.

What we need from your brief

your company, Corporate ID & Brand Identity

Give an overview of your products and describe your client base. Explain your brand colours, your logos, any design elements you use and your typography (fonts). Do you have the original vector graphic files of your logo and brands? Are pack shots high-resolution photographs?

The Exhibition Venue, show & Dates

Talk to us about what event it is, the dates and the exhibition location. For example, the Olympia Exhibition Venue, as seen above. This will make sure we have a designated team available for your exact build and breakdown dates. We have the capacity to travel globally.

Space & layout of Your exhibition pitch

Tell us about the size and dimensions of your exhibition space and its position within the hall. Let us know the width, length, height and shape. For example, a square rectangle or T Shape. The position within the hall. If you haven't booked your space, take a look at the exhibitor's website.

The objective of your exhibition stand

Let us know what you seek to gain from exhibiting, including examples and inspiration.

The Exhibition Audience

Talk to us about who you want your stand to appeal to and what the purpose of your stand is.

Your Exhibition Stand Budget

It’s best to be honest with your budget so the process can be as efficient as possible for you.

technical & IT requirements

Talk to us about what elements you want on your stand, this could be from video walls to a private meeting area or storage room.

Exhibition Graphics

What images/logos/text do you want to feature on your stand? Your exhibition stand should mirror any advertising or branding that exists currently. We can send you a document explaining digital file preparation.